Concepts Announces Its New Balance 992 "Low Hanging Fruit" and "Nothing Is Real" Apparel Collection

You've got to tip your hat to Deon Point and his crew over at Concepts for their efforts in incorporating storytelling aspects into their footwear and apparel collaborations, especially when it comes to projects with New Balance. Earlier this year, the two parties paid homage to the iconic rivalry between the New York Yankees and Boston Red Sox with a 57/40 collaboration, and now they will proceed with a new "Low Hanging Fruit" 992 and "Nothing Is Real" apparel assemblage.For this team-up, Conce...